• WORK
  • SOCIAL
  • ANIMATION
  • PROMOS
  • PACs
  • CONTACT
Eric De Fino

Commercial Director and Editor

  • WORK
  • SOCIAL
  • ANIMATION
  • PROMOS
  • PACs
  • CONTACT

Catfish

Client: MTV
Production Company: Raygun

You know how it starts. Romance, love, deception. And a kick-ass promo.

It's all just a click away.

The Runner

Client: The Wall Street Journal
Agency: The&Partnership
Director: Ellen Kuras

The Journal looked to encourage a younger, more diverse audience to pay for quality news. At the same time, with so much uncertainty in politics and the markets, people were more risk-averse and willing to wait on their ambitions.

‘Good Things Come To Those Who Don’t Wait’ was a campaign inspiring people to action, and inspiring the leaders of tomorrow to buck the trend of “wait and see.”

Novant Health

Client: Novant Health
Agency: BBDO Atlanta

Bold and disruptive integrated campaign to let the audience know that Novant Health doesn’t just treat the condition; they treat the person.

Three powerful films + case study.

Elevate Your Game

Client: XXIO

XXIO clubs and drivers are engineered to enhance performance, allowing golfers to achieve greater distance and accuracy, ultimately elevating their game.

Ex on the Beach

Client: MTV
Production Company: Raygun

Nothing will ruin a perfect romantic getaway to an exotic tropical island like your crazy ex showing up.

Z-Star Brooks Koepka

Client: Srixon
Writer/Producer: James Fodera

TV and social spot for Srixon’s Z-Star series golf balls, featuring Brooks Koepka.

Connecting You

Client: Novant Health
Agency: BBDO Atlanta
Animation: The Mill

A stethoscope becomes the metaphor for how Novant Health connects people with remarkable healthcare.

XXIO Ernie Els

Client: XXIO

Golf legend Ernie Els highlights his effortless skill and dedication, showcasing how the premium equipment enhances performance for both amateur and professional players alike.

Godiva Masterpieces

Client: Godiva
Agency: The&Partnership

The&Partnership's collaboration with Godiva has successfully elevated the brand's luxurious image through innovative campaigns that resonate with chocolate lovers globally.

Kites

Client: Novant Health
Agency: Boudreau Advertising

Regional spot created using a combination of stock footage and a 3D kite.

One Less Worry

Client: Bayer
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Two spots to help growers learn about crop protection and stronger harvests.

Toys "R" Us Holiday

Client: Toys “R” Us
Agency: BBDO Atlanta
Director: Fredrik Bond

We tug at your heartstrings in these emotionally charged films that are less about selling toys and more about the holiday spirit.

RTX6 Brooks Koepka

Client: Cleveland Golf
Writer/Producer: James Fodera

TV and social spot for RTX6 clubs featuring Brooks Koepka.

Deck Our Carts

Client: Winn-Dixie
Agency: Iris Worldwide

The Winn-Dixie Twinns spread holiday cheer throughout the store in this musical extravaganza set to the holiday classic, Deck the Halls.

This campaign generated more sales for Winn-Dixie than any ad in their history.

First Office Party

Client: Georgia Lottery
Agency: BBDO Atlanta

Indisputable evidence that office Secret Santa parties have always been awkward.

Motorcade

Client: Georgia Lottery
Agency: BBDO Atlanta

Find out how one corndog cost this woman a small fortune in this spot for Jumbo Bucks Lotto.

The Black Keys

Client: The Black Keys
Title: Everlasting Light

What do velvet paintings, Pez dispensers, and piñatas have in common?

I’m not sure either, but they're all in this music video for The Black Keys.

Novant Health & UVA

Client: Novant Health
Agency: BBDO Atlanta
Director: Jim Issa

Extraordinary medicine and remarkable care are the themes of this campaign announcing the new partnership between Novant Health and UVA Health System.

Stay Connected

Client: Novant Health
Agency: BBDO Atlanta

We use technology every day to stay connected.

This brand spot highlights Novant Health’s MyChart and eVisits platforms to connect customers to its healthcare providers.

Z-Star Divide Hideki

Client: Srixon

Hideki Matsuyama showcases his precision and skill on the course by using Srixon's Z-Star series Divide golf balls, designed for optimal visibility and performance.

Thanksgiving Feast

Client: Winn-Dixie
Agency: Iris Worldwide

Enjoy a Thanksgiving feast with the Winn-Dixie Twinns

Srixon AD333

Client: Srixon
Writer/Producer: James Fodera

TV and social spot for Srixon’s 10th anniversary AD333 golf balls (and the best animatic you’ve ever seen).

Cash Cannon

Client: Georgia Lottery
Agency: BBDO Atlanta

Hilarity ensues when Larry accidentally triggers the new Benjamin-9000 in the lab.

Dream

Client: Giant Eagle
Agency: The&Partnership
Production Company: The Spring

Sally dreams of all the ways she can save at Giant Eagle.

(Spoiler alert: it’s not a dream.)

Marketing Gimmicks

Client: Sanderson Farms
Agency: BBDO Atlanta
Director: Jim Issa

Dale and Bob are on a mission to expose marketing gimmicks and spread the word about Sanderson Farms’ fresh and delicious chicken.

Three spots + integrated campaign case study.

The Big Night

Client: Georgia Lottery
Agency: BBDO Atlanta

Our heroine Jane dreams soundly of the diamond tiara, golden chalice, and personal fashion services she’s able to purchase with her winnings from the Georgia Lottery.

But this fantasy is crushed since Jane never bought that winning scratcher.

The&Partnership Reel

The&Partnership reel showcases a curated collection of impactful projects, highlighting their innovative approach and unique creative solutions in advertising.

The Fire King

Client: Georgia Lottery
Agency: BBDO Atlanta
Director: Toby Haynes

Be the king of your castle with this wacky Game of Thrones homage featuring Kevin, the fire-breathing goat.

The Dome

Client: Georgia Lottery
Agency: BBDO Atlanta

Georgia Lottery deliverymen, Tom and Larry, are always finding clever ways to deliver prizes, even to their detriment.

But remember: you can’t win if you don’t play.

Samsung Galaxy

Client: AT&T
Agency: BBDO Atlanta
Director: Jim Issa

We’ve all experienced the horror of dropping a phone and have it shatter on impact. Samsung has a solution.

Part of a digital and social campaign for AT&T.

Watch the other videos here.

Villain

Client: Georgia Lottery
Agency: BBDO Atlanta

Eat your heart out, 007. There’s a new crime-fighting hero in town, and his name is Kevin.

Shelf Talkers

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

A funny and flexible deal-driven series of 40+ spots, filmed and edited entirely in-house.

Ken and Barbie get lost, Skylanders have a staring contest, and Optimus Prime becomes somewhat self-aware in these funny and flexible deal-driven series of 40+ spots.

Awwwesome.

Other work from this campaign includes Holiday films and Toys Unboxing Toys.

Theme Music

Client: Georgia Lottery
Agency: BBDO Atlanta

Play the new Metal Scratchers from Georgia Lottery, and you could have your own heavy metal theme music.

Rock on \m/

Distance

Client: Srixon/Cleveland Golf
Writer/Producer: James Fodera

Srixon is built for distance.

TV and social spt for their Q-Star, Z-Star, and Soft Feel series of golf balls.

Doubles

Client: Georgia Lottery
Agency: BBDO Atlanta

You’re not seeing double.
With so many ways to win, Tom and Larry need to be in two places at once to delivery all the cash.

Origami Animals

Client: Voya
Agency: BBDO Atlanta
Director: TWIN

Saving for retirement can be difficult, but Voya can make it easy to save your orange money, one dollar at a time.

Vern (the rabbit) and Val (the squirrel) serve as lighthearted metaphors for positive retirement-planning behaviors.

Giant Eagle

Client: Giant Eagle
Agency: The&Partnership
Production Company: The Spring

A selection of spots filmed over three days for Giant Eagle.

Launcher HB Turbo

Client: Cleveland Golf
Writer/Producer: James Fodera

It’s an iron. It’s a hybrid. It’s both!

Up your golf game with this spot for Cleveland Golf’s new Launcher HB Turbo irons.

Dream Speech

Client: Georgia Lottery
Agency: BBDO Atlanta

Play the Atlanta Falcons Scratcher, and you could coach the team for a day.

Not really, but anyone can dream.

Flare Reel

BBDO's Flare Studios showcases a diverse array of innovative approaches, blending creativity and strategy to deliver powerful storytelling across various platforms.

Milly and Stan

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Milly the cat used to be the only pet in the household, and she liked it. Then, along came Stan. As lovable as he is, he isn’t the smartest dog in the world.

That’s the backstory for these seasonal spots we created as part of the ‘Awwwsome’ campaign.

Trolls

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa
Animation: DreamWorks Animation

Part of the Shelf-Talkers campaign, we created this branded content spot to promote the upcoming Trolls animated movie.

Tour

Client: Srixon/Cleveland Golf
Writer/Producer: James Fodera

It might look like any other golf ball but it ain’t!

This spot is a rotoscoping and 3D tracking extravaganza featuring their star players.

Weed & Feed

Client: Bayer
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Animation: MPC

Creating a six-month time-lapse isn’t very practical, so we hired MPC to grow some weeds (not that kind) and demonstrate how Bayer can help save your lawn.

Catfish

— view —

MTVUK - Catfish DRV 1.jpg

The Runner

— view —

WSJ - Runner 30.jpg

Novant Health

— view —

Novant Health - Boxing Ring 60 1.jpg

Elevate Your Game

— view —

XXIO 13 - 30-C Actors 3.jpg

Ex on the Beach

— view —

MTVUK - Ex On The Beach 1.jpg

Z-Star Brooks Koepka

— view —

Srixon - Z-Star Brooks 30.jpg

Connecting You

— view —

Novant Health - Connecting You Charlotte 1.jpg

XXIO Ernie Els

— view —

XXI0 13 - 30-H Els 2.jpg

Godiva Masterpieces

— view —

Godiva - Masterpieces.jpg

Kites

— view —

Novant - Kites.jpg

One Less Worry

— view —

Bayer - One Less Worry iLevo.jpg

Toys "R" Us Holiday

— view —

TRU - Holiday - Like Father Like Daughter.jpg

RTX6 Brooks Koepka

— view —

Cleveland Golf - RTX6 Major Spin.jpg

Deck Our Carts

— view —

WD Deck Our Carts 60 2 1080.jpg

First Office Party

— view —

GA Lottery - First Office Party.jpg

Motorcade

— view —

GA Lottery - Motorcade.jpg

The Black Keys

— view —

The Black Keys - Everlasting Light 1.jpg

Novant Health & UVA

— view —

Novant Health - UVA Partnership.jpg

Stay Connected

— view —

Novant Health - Stay Connected Brand.jpg

Z-Star Divide Hideki

— view —

Srixon - Divide Z-Star Hideki Matsuyama.jpg

Thanksgiving Feast

— view —

WD Thanksgiving 30.jpg

Srixon AD333

— view —

Srixon - AD333.png

Cash Cannon

— view —

GA Lottery - Cash Cannon.jpg

Dream

— view —

Giant Eagle - Dream 30.jpg

Marketing Gimmicks

— view —

Sanderson Farms - Marketing Guru.jpg

The Big Night

— view —

GA Lottery - Big Night.jpg

The&Partnership Reel

— view —

The&Partnership - 2018 Reel.jpg

The Fire King

— view —

GA Lottery - Fire King.jpg

The Dome

— view —

GA Lottery - The Dome.jpg

Samsung Galaxy

— view —

ATT DropVid Samsung Galaxy s7 Active 2.jpg

Villain

— view —

GA Lottery - Villain.jpg

Shelf Talkers

— view —

TRU ST - Snatched Up 15 HQ.jpg

Theme Music

— view —

GA Lottery - Theme Music.jpg

Distance

— view —

Srixon - Distance 2.jpg

Doubles

— view —

GA Lottery - Doubles.jpg

Origami Animals

— view —

Voya - Orange Money - Origami Squirrel.jpg

Giant Eagle

— view —

Giant Eagle - 20PercentOffEverything 30.jpg

Launcher HB Turbo

— view —

Cleveland Golf - Launcher HB Turbo.jpg

Dream Speech

— view —

GA Lottery - Dream Speech Falcons Scratcher 30.jpg

Flare Reel

— view —

Flare - Reel 2017.jpg

Milly and Stan

— view —

TRU Seasonal - GiveMeAPush 1.jpg

Trolls

— view —

TRU ST - Trolls 30 2.jpg

Tour

— view —

Srixon - Tour.jpg

Weed & Feed

— view —

Bayer - Weed and Feed 1.jpg

© 2024 Eric De Fino