• WORK
  • HEAD OF PROD.
  • ANIMATION
  • SOCIAL
  • PROMOS
  • PACs
  • CONTACT
Eric De Fino

Commercial Director and Editor

  • WORK
  • HEAD OF PROD.
  • ANIMATION
  • SOCIAL
  • PROMOS
  • PACs
  • CONTACT

Novant Health - Image

Client: Novant Health
Agency: BBDO Atlanta

Bold and disruptive integrated campaign to let the audience know that Novant Health doesn’t just treat the condition; they treat the person.

Three powerful films + case study.

Srixon - Brooks Koepka

Client: Srixon
Writer/Producer: James Fodera

TV and social spot for Srixon’s Z-Star series golf balls, featuring Brooks Koepka.

MTV - Catfish

Client: MTV
Production Company: Raygun

You know how it starts. Romance, love, deception. And a kick-ass promo.

It's all just a click away.

First Office Party

Client: Georgia Lottery
Agency: BBDO Atlanta

Indisputable evidence that office Secret Santa parties have always been awkward.

Godiva - Masterpieces

Client: Godiva
Agency: The&Partnership

The&Partnership's collaboration with Godiva has successfully elevated the brand's luxurious image through innovative campaigns that resonate with chocolate lovers globally.

Georgia Lotto - Well Spent

Agency: BBDO Atlanta
Client: Georgia Lottery
Production Company: The Mill

Play the new $1 and $2 scratchers. Win a ton of money. Get your own hot dog guy.

WSJ - The Runner

Client: The Wall Street Journal
Agency: The&Partnership
Director: Ellen Kuras

The Journal looked to encourage a younger, more diverse audience to pay for quality news. At the same time, with so much uncertainty in politics and the markets, people were more risk-averse and willing to wait on their ambitions.

‘Good Things Come To Those Who Don’t Wait’ was a campaign inspiring people to action, and inspiring the leaders of tomorrow to buck the trend of “wait and see.”

Cleveland Golf - HiBore XL

Client: Cleveland Golf
Writer/Producer: James Fodera

Launch spot for Cleveland Golf’s new HiBore XL Drivers.

IHG - Cartagena

Client: IHG Hotels & Resorts
Agency: The&Partnership

Video showcasing the InterContinental Hotel in Bocagrande, an exclusive Cartagena, Colombia neighborhood near the beach and renown stores, restaurants, and cafes.

Part of a branded content series for IHG.

MTV - Ex On the Beach

Client: MTV
Production Company: Raygun

Nothing will ruin a perfect romantic getaway to an exotic tropical island like your crazy ex showing up.

Lexus - Hoverboard Case Study

Client: Lexus
Agency: The&Partnership

Rather than tell people that Lexus was a visionary and exciting company, we decided to show them by using Lexus engineers to create a hoverboard.

Lexus achieved record car sales and global affinity measures increased dramatically.

Click here for more information.

The&Partnership Reel

The&Partnership reel showcases a curated collection of impactful projects, highlighting their innovative approach and unique creative solutions in advertising.

Novant - Connecting You

Client: Novant Health
Agency: BBDO Atlanta
Animation: The Mill

A stethoscope becomes the metaphor for how Novant Health connects people with remarkable healthcare.

XXIO - Ernie Els

Client: XXIO

Golf legend Ernie Els highlights his effortless skill and dedication, showcasing how the premium equipment enhances performance for both amateur and professional players alike.

Kites

Client: Novant Health
Agency: Boudreau Advertising

Regional spot created using a combination of stock footage and a 3D kite.

One Less Worry

Client: Bayer
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Two spots to help growers learn about crop protection and stronger harvests.

Elevate Your Game

Client: XXIO

XXIO clubs and drivers are engineered to enhance performance, allowing golfers to achieve greater distance and accuracy, ultimately elevating their game.

RTX6 Brooks Koepka

Client: Cleveland Golf
Writer/Producer: James Fodera

TV and social spot for RTX6 clubs featuring Brooks Koepka.

Deck Our Carts

Client: Winn-Dixie
Agency: Iris Worldwide

The Winn-Dixie Twinns spread holiday cheer throughout the store in this musical extravaganza set to the holiday classic, Deck the Halls.

This campaign generated more sales for Winn-Dixie than any ad in their history.

The Black Keys

Client: The Black Keys
Title: Everlasting Light

What do velvet paintings, Pez dispensers, and piñatas have in common?

I’m not sure either, but they're all in this music video for The Black Keys.

Novant Health & UVA

Client: Novant Health
Agency: BBDO Atlanta
Director: Jim Issa

Extraordinary medicine and remarkable care are the themes of this campaign announcing the new partnership between Novant Health and UVA Health System.

Stay Connected

Client: Novant Health
Agency: BBDO Atlanta

We use technology every day to stay connected.

This brand spot highlights Novant Health’s MyChart and eVisits platforms to connect customers to its healthcare providers.

Thanksgiving Feast

Client: Winn-Dixie
Agency: Iris Worldwide

Enjoy a Thanksgiving feast with the Winn-Dixie Twinns

Srixon AD333

Client: Srixon
Writer/Producer: James Fodera

TV and social spot for Srixon’s 10th anniversary AD333 golf balls (and the best animatic you’ve ever seen).

Giant Eagle - Dream

Client: Giant Eagle
Agency: The&Partnership
Production Company: The Spring

Sally dreams of all the ways she can save at Giant Eagle.

(Spoiler alert: it’s not a dream.)

Marketing Gimmicks

Client: Sanderson Farms
Agency: BBDO Atlanta
Director: Jim Issa

Dale and Bob are on a mission to expose marketing gimmicks and spread the word about Sanderson Farms’ fresh and delicious chicken.

Three spots + integrated campaign case study.

Toys R Us - Shelf Talkers

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

A funny and flexible deal-driven series of 40+ spots, filmed and edited entirely in-house.

Ken and Barbie get lost, Skylanders have a staring contest, and Optimus Prime becomes somewhat self-aware in these funny and flexible deal-driven series of 40+ spots.

Awwwesome.

Other work from this campaign includes Holiday films and Toys Unboxing Toys.

Giant Eagle

Client: Giant Eagle
Agency: The&Partnership
Production Company: The Spring

A selection of spots filmed over three days for Giant Eagle.

Launcher HB Turbo

Client: Cleveland Golf
Writer/Producer: James Fodera

It’s an iron. It’s a hybrid. It’s both!

Up your golf game with this spot for Cleveland Golf’s new Launcher HB Turbo irons.

Flare Reel

BBDO's Flare Studios showcases a diverse array of innovative approaches, blending creativity and strategy to deliver powerful storytelling across various platforms.

Toys R Us - Milly & Stan

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Milly the cat used to be the only pet in the household, and she liked it. Then, along came Stan. As lovable as he is, he isn’t the smartest dog in the world.

That’s the backstory for these seasonal spots we created as part of the ‘Awwwsome’ campaign.

Toys R Us - Trolls

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa
Animation: DreamWorks Animation

Part of the Shelf-Talkers campaign, we created this branded content spot to promote the upcoming Trolls animated movie.

Bayer - Weed & Feed

Client: Bayer
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Animation: MPC

Creating a six-month time-lapse isn’t very practical, so we hired MPC to grow some weeds (not that kind) and demonstrate how Bayer can help save your lawn.

Novant Health - Image

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Novant Health - Boxing Ring 60 1.jpg

Srixon - Brooks Koepka

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Srixon - Z-Star Brooks 30.jpg

MTV - Catfish

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MTVUK - Catfish DRV 1.jpg

First Office Party

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GA Lottery - First Office Party.jpg

Godiva - Masterpieces

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Godiva - Masterpieces.jpg

Georgia Lotto - Well Spent

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GA Lottery - Well Spent 1.jpg

WSJ - The Runner

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WSJ - Runner 30.jpg

Cleveland Golf - HiBore XL

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Cleveland Golf - HiBore XL Driver.jpg

IHG - Cartagena

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IHG - Cartagena.jpg

MTV - Ex On the Beach

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MTVUK - Ex On The Beach 1.jpg

Lexus - Hoverboard Case Study

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Lexus - Slide Case Study.jpg

The&Partnership Reel

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The&Partnership - 2018 Reel 4x4.jpg

Novant - Connecting You

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Novant Health - Connecting You Charlotte 1.jpg

XXIO - Ernie Els

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XXI0 13 - 30-H Els 2.jpg

Kites

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Novant - Kites.jpg

One Less Worry

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Bayer - One Less Worry iLevo.jpg

Elevate Your Game

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XXIO 13 - 30-C Actors 3.jpg

RTX6 Brooks Koepka

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Cleveland Golf - RTX6 Major Spin.jpg

Deck Our Carts

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WD Deck Our Carts 60 2 1080.jpg

The Black Keys

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The Black Keys - Everlasting Light 1.jpg

Novant Health & UVA

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Novant Health - UVA Partnership.jpg

Stay Connected

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Novant Health - Stay Connected Brand.jpg

Thanksgiving Feast

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WD Thanksgiving 30.jpg

Srixon AD333

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Srixon - AD333.png

Giant Eagle - Dream

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Giant Eagle - Dream 30.jpg

Marketing Gimmicks

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Sanderson Farms - Marketing Guru.jpg

Toys R Us - Shelf Talkers

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TRU ST - Snatched Up 15 HQ.jpg

Giant Eagle

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Giant Eagle - 20PercentOffEverything 30.jpg

Launcher HB Turbo

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Cleveland Golf - Launcher HB Turbo.jpg

Flare Reel

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Flare - Reel 2017.jpg

Toys R Us - Milly & Stan

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TRU Seasonal - GiveMeAPush 1.jpg

Toys R Us - Trolls

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TRU ST - Trolls 30 2.jpg

Bayer - Weed & Feed

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Bayer - Weed and Feed 1.jpg

© 2026 Eric De Fino