Client: IHG Hotels & Resorts
Agency: The&Partnership
Production Company: The Spring

Entrepreneur Toni Ko, founder of NYX Cosmetics, reflects on her Korean heritage and identity as an immigrant – how both deepened her perspectives and inspired her in business during a stay at InterContinental Los Angeles Downtown.

Part of a branded content series for IHG.

Client: Srixon
Writer/Producer: James Fodera

A series of product videos for Srixon’s ZX line.

Client: Literacy Partners
Agency: The&Partnership
Production Company: The Spring

Many of us take our literacy for granted. Navigating subway signs, reading apartment lease contracts, and understanding dosage instructions on our medicine are all essential for being functional. However, staggeringly, one in five New York adults are illiterate.

The challenge was to give literate people a taste of what life is like without this essential skill. So we jumbled the letters on the covers of best-selling books to give readers an appreciation for how illiterate people feel on a daily basis. On the reverse cover, the work of The Literacy Project was explained, and book lovers were encouraged to donate.

Visit their website for more information.

Client: J.P. Morgan
Agency: The&Partnership
Production Company: The Spring

Case study and two episodes of a web series on the ever-changing face of financial advice, hosted by Sterling Shea of Barron’s.

Guests included Dr. David Kelly, Ric Edelman, Lori Van Dusen, Joe Duran, and Valerie Newell.

The results:
- 19 million impressions
- Average viewing time of 10+ minutes
- 2X the shares, likes, and comments

Client: The Wall Street Journal
Agency: The&Partnership
Production Company: The Spring

A series entrepreneurs profiles for WSJ’s D.Live global technology conference.

Filmed in Nashville, Austin, San Francisco, New York, Paris, and Tel-Aviv, the entire campaign was delivered in less than three weeks.

Client: Lexus

Trailer for ‘Lexus Takumi - The 60,000 Hour Story of Human Craft’ Documentary

A widely known theory suggests it takes 10,000 hours of focused practice to achieve expertise in any field.

Watch the full film here.

Client: IHG Hotels & Resorts
Agency: The&Partnership

Video showcasing the InterContinental Hotel in Bocagrande, an exclusive Cartagena, Colombia neighborhood near the beach and renown stores, restaurants, and cafes.

Part of a branded content series for IHG.

Client: XXIO

Client: PHIT America
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Inactivity kills more Americans than smoking, drowning, drugs, and alcohol.

So when PHIT America needed an awarenesses campaign, we jumped at the opportunity and created this series of PSA’s.

For more information, visit phitamerica.org

Disclaimer: Couches were harmed in the making of these commercials.

Client: Lexus
Agency: The&Partnership

Rather than tell people that Lexus was a visionary and exciting company, we decided to show them by using Lexus engineers to create a hoverboard.

Lexus achieved record car sales and global affinity measures increased dramatically.

Click here for more information.

Client: Street Grace
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Case study, integrated campaign, lenticular billboards, and social videos.

The ‘Unmasked’ campaign targets customers of Domestic Minor Sex Trafficking, and in a gritty way, shows that they are not anonymous – we see who they are, and they are being unmasked every day.

Learn more at streetgrace.org

Client: The Whitney
Agency: The&Partnership

The Whitney Biennial is the longest-running survey of American art, and has been a hallmark of the Museum since 1932.

Initiated by the Museum's founder Gertrude Vanderbilt Whitney as an invitational exhibition featuring artwork created in the preceding two years, the biennials were originally organized by medium, with painting alternating with sculpture and works on paper. Starting in 1937, the Museum shifted to yearly exhibitions called Annuals.

Client: Cleveland Golf
Writer/Producer: James Fodera

Two fun 1980s style spots for Cleveland Golf’s CBX series of clubs.

Client: Srixon
Writer/Producer: James Fodera

Product video for Srixon Z-Star 8 golf balls.

Client: UNICEF
Writer/Producer: Angus Ingham

Case study for the backpack graveyard activation.

Client: Bayer
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

Feed a Bee is an initiative of the Bayer Bee Care Program focused on planting pollinator forage across the nation with the help of communities, individuals, and organizational partners.

Find out how Feed a Bee has helped pollinators since 2015, and get a glimpse into the communities that have been doing their part to feed pollinators.

Client: Bayer
Agency: BBDO Atlanta

We developed the easiest way to help the bees ever; Tweet a bee, and we’ll feed a bee.

For every Twitter follower that tweeted the bee emoji with the hashtag #FeedABee, Bayer would plant 200 actual wildflower seeds to feed actual bees.

The results:
32,000 organic social engagements, 5,000 emoji’s tweeted, equaling 1,000,000+ seeds planted.

All this with zero media dollars.

Client: PBS THIRTEEN
Agency: The&Partnership

New York’s public TV channel, THIRTEEN, was facing a declining subscriber base. As the principal form of funding, subscriptions were literally the life blood of the station.

To make New Yorkers appreciate their public station, we created trailers for fake shows such as The Dillionaire, Married To A Mime, and Knitting Wars to demonstrate how poor the quality of commercially funded content had become.

Client: Cleveland Golf
Writer/Producer: James Fodera

The Cleveland Golf RTX6 product video showcases the innovative features and advanced technology of the RTX6 wedges, emphasizing their precision and control on the course and enhancing performance for golfers of all skill levels.

Client: AT&T
Agency: BBDO Atlanta
Director: Jim Issa

Dropping your phone or getting it wet is no fun.

Samsung gives you the “Freedom to Fumble” with this social campaign.

Watch the launch spot here.

Client: Chico’s
Agency: The&Partnership

A digital chatbot helped users learn how to talk about their age proudly, helping them to spread the message of age acceptance.

We helped to create a movement around age positivity, with over 100,000 people using our chatbot tool, and 20,000 people changing their social media profile pictures to include their age.

Client: Srixon
Writer/Producer: James Fodera

A series of product videos for Srixon featuring their new ZX MkII line.

Client: Street Grace
Agency: BBDO Atlanta

You are not anonymous was the message of this campaign for Street Grace.

We created a fake website to target men who try to purchase sex with minors.

Using retargeting tags, our banners followed these predators as they browsed online, reminding them of their disturbing behavior.

Part of the Unmasked campaign.

Client: The Wall Street Journal
Agency: The&Partnership

The Ambitious Hours campaign spoke to the early risers and late nighters, to those who’s business day extends far beyond the normal nine-to-five.

On-site unique visitors increased by 21% during the campaign period. Furthermore, we helped to add over 6,000 new subscribers, helping the Journal meet subscription growth targets.

Client: Chico’s
Agency: The&Partnership
Production Company: The Spring

How Bold Are You?

We knew that to start a movement around age acceptance and pride we had to make our campaign interactive.

We enlisted the help of author, speaker, and media influencer, Lee Woodruff who took to the streets of New York to hand out age embossed t-shirts to passersby.

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Production Partner: Chorus Films

Welcome to the weird and wonderful world of unboxing videos. The internet is filled with them, but they weren’t awesome.

Inspired by the way kids play, we paired toys that usually don’t go together and created over 50 social videos!

The results:
- Over 8 million views to date
- Double the amount of YouTube subscriptions in 3 months than in the previous eight years

Now that’s Awwwesome.

Client: Literacy Partners
Agency: The&Partnership
Production Company: The Spring

We created Unreadable Books to put you in the shoes of the 1 in 5 adult New Yorkers who are functionally illiterate. Books from 12 authors have had their titles scrambled so readers can feel what it’s like when reading’s a struggle.

Client: The Wall Street Journal
Agency: The&Partnership
Production Company: The Spring
Production Partner: Traction

In the future, will creativity be replaced by machines?

To promote the Wall Street Journal’s Future Of Everything Festival, where leaders of industry talk about the future of their business, we brought a very special painter to Hudson Yards.

Our AI programmed PainterBot lovingly named V4N-606H delicately painted the portraits of some of the festival’s highest profile speakers.

Client: Sanderson Farms
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

We all could use a little more etiquette in our lives.

In this series of social videos, Dale and Bob educate us on chicken-related etiquette (yes, that’s a thing), on topics like who gets to eat the last wing and the age-old question; ranch vs. blue cheese.

Welcome to Flare Studio, your chance to make great content for the biggest brands.

Client: The Wall Street Journal
Agency: The&Partnership

The Wall Street Journal launched the inaugural Future of Everything Festival in New York – a three-day exploration of what the future holds across topics such as AI, Work, Equality and Food. To help drive ticket sales and buzz for the festival in a city that has seen it all, The Journal needed something special.

So, we created the Future of Everything Future Farm, both a billboard and a fully working, hydroponic freight farm. It was the first time a freight farm has ever been in Manhattan, it was strategically placed in bustling Soho, ensuring it was seen by the creative, fashion, and tech enthused employees of businesses in the area.

Client: Toys “R” Us
Agency: BBDO Atlanta
Production Company: BBDO Atlanta
Director: Jim Issa

TVC, trailer, and social video for the Toys “R” Us Great Big Book of Awesome holiday catalog, featuring the year’s most sought after toy deals.

Client: Sanderson Farms
Agency: BBDO Atlanta

Let’s face it. Chicken can be a little boring.

We thought we’d put a new spin on chicken and create a new way to share recipes.

The Results:
- Over 2 million impressions in 4 days
- Outperformed YouTube benchmarks by 67%
- Over 33,000 clicks to recipes

Client: Novant Health
Agency: BBDO Atlanta
Production Company: BBDO Atlanta

Series of social videos for Novant Health orthopedics.

Client: Kronenbourg Brewery
Agency: The&Partnership

We showcased Kronenbourg 1664 Blanc’s refreshing taste and stylish branding throughout New York Fashion Week with vibrant social media posts.

Client: Carlsberg
Agency: The&Partnership

Carlsberg's Instagram campaign effectively showcases the brand's commitment to sustainability and quality through striking imagery. The posts invite followers to get into the holiday spirit white reinforcing their brand values and fostering a sense of connection.

Client: Rockefeller Group
Agency: The&Partnership

Photography for and website redesign ‘Rockefeller 1271’ for their $600 million redevelopment project. A throwback to 1959, when the building first opened.

View their website.

Client: Captain D’s
Agency: The&Partnership
Production Company: The Spring

Series of web videos where Jason, Head Chef of Captain D's, shares all his secrets! (Not really)

Client: Atlanta Convention and Visitor Bureau
Production Company: Green Media Works

This faux movie trailer is a tease for an upcoming web series commissioned by the Atlanta Convention and Visitors Bureau (ACVB).

It was designed to promote the city of Atlanta as the ideal destination for conventions, meetings, and events.

Four episodes and an epilogue chronicle two 'Secret Agents' and their mission to scope out Atlanta.

Intrigue, danger, and romance ensue.

Client: Coca-Cola
Production Company: Green Media
Director: Eric De Fino

Part of a series of lifestyle social videos promoting Sprite.