Agency: The&Partnership
Client: IHG
Production Company: The Spring
Director: Eric De Fino
Entrepreneur Toni Ko, founder of NYX Cosmetics, reflects on her Korean heritage and identity as an immigrant – how both deepened her perspectives and inspired her in business during a stay at InterContinental Los Angeles Downtown.
Part of a branded content series for IHG.
Client: Srixon
Writer/Producer: James Fodera
A series of product videos for Srixon featuring their new ZX MkII line.
Agency: The&Partnership
Client: Literacy Partners
Production Company: The Spring
Many of us take our literacy for granted. Navigating subway signs, reading apartment lease contracts, and understanding dosage instructions on our medicine are all essential for being functional. However, staggeringly, one in five New York adults are illiterate.
The challenge was to give literate people a taste of what life is like without this essential skill. So we jumbled the letters on the covers of best-selling books to give readers an appreciation for how illiterate people feel on a daily basis. On the reverse cover, the work of The Literacy Project was explained, and book lovers were encouraged to donate.
The campaign exceeded the clients’ donation goals and was shortlisted at Cannes 2018.
Click here to learn more about Literacy Partners.
Client: Srixon
Writer/Producer: James Fodera
Product video for Srixon Z-Star 8 golf balls.
Agency: The&Partnership
Client: The Wall Street Journal
Production Company: The Spring
Director: Eric De Fino
A series entrepreneurs profiles for WSJ’s D.Live global technology conference.
Filmed in Nashville, Austin, San Francisco, New York, Paris, and Tel-Aviv, the entire campaign was delivered in less than three weeks.
Client: UNICEF
Writer/Producer: Angus Ingham
Case study for the backpack graveyard activation.
Agency: BBDO Atlanta
Client: Bayer
Production Company: BBDO Atlanta
Director: Jim Issa
Case study + social film
Feed a Bee is an initiative of the Bayer Bee Care Program focused on planting pollinator forage across the nation with the help of communities, individuals, and organizational partners.
Find out how Feed a Bee has helped pollinators since 2015, and get a glimpse into the communities that have been doing their part to feed pollinators.
Visit Bee care for more information.
Client: Srixon
Writer/Producer: James Fodera
A series of product videos for Srixon featuring their new ZX line.
Agency: BBDO Atlanta
Client: Bayer
We developed the easiest way to help the bees ever; Tweet a bee, and we’ll feed a bee.
For every Twitter follower that tweeted the bee emoji with the hashtag #FeedABee, Bayer would plant 200 actual wildflower seeds to feed actual bees.
The results:
32,000 organic social engagements, 5,000 emoji’s tweeted, equaling 1,000,000+ seeds planted.
All this with zero media dollars.
Client: Cleveland Golf
Writer/Producer: James Fodera
Product video for Cleveland Golf's RTX6 line of clubs.
Agency: BBDO Atlanta
Client: Street Grace
You are not anonymous was the message of this campaign for Street Grace.
We created a fake website to target men who try to purchase sex with minors.
Using retargeting tags, our banners followed these predators as they browsed online, reminding them of their disturbing behavior.
Support Street Grace's efforts to unmask buyers of underage sex. Learn more at streetgrace.org
Agency: BBDO Atlanta
Client: AT&T
Production Company: BBDO Atlanta
Dropping your phone or getting it wet is no fun.
Samsung gives you the “Freedom to Fumble” with this social campaign.
Watch the launch spot here.
Agency: The&Partnership
Client: Lexus
Director: Henry-Alex Rubin
Rather than tell people that Lexus was a visionary and exciting company, we decided to show them by using Lexus engineers to create a hoverboard.
With very little media money we worked with influencers in relevant online communities to make sure that the content would reach a global audience.
The results:
- $64m worth of coverage
- 40,000 social media posts on launch day alone.
More importantly Lexus achieved record car sales and global affinity measures increased dramatically.
Agency: The&Partnership
Client: Chico’s
A digital chatbot helped users learn how to talk about their age proudly, helping them to spread the message of age acceptance.
We helped to create a movement around age positivity, with over 100,000 people using our chatbot tool, and 20,000 people changing their social media profile pictures to include their age.
Agency: The&Partnership
Client: Chico’s
Production Company: The Spring
How Bold Are You?
We knew that to start a movement around age acceptance and pride we had to make our campaign interactive.
We enlisted the help of author, speaker, and media influencer, Lee Woodruff who took to the streets of New York to hand out age embossed t-shirts to passersby.
This content was pushed out on social, encouraging people to go to a microsite where people could overlay their age on selfies before uploading them to their social accounts for the world to see.
Agency: The&Partnership
Client: PBS
New York’s public TV channel, Channel Thirteen, was facing a declining subscriber base. As the principal form of funding, subscriptions were literally the life blood of the station.
To make New Yorkers appreciate their public station, we created trailers for fake shows such as The Dillionaire, Married To A Mime, and Knitting Wars to demonstrate how poor the quality of commercially funded content had become.
Subscriptions increased by 60% after the campaign period, helping to preserve high quality public programming.
Agency: BBDO Atlanta
Client: Toys “R” Us
Production Company: BBDO Atlanta
Production Partner: Chorus Films
Welcome to the weird and wonderful world of unboxing videos. The internet is filled with them, but they weren’t awesome.
Inspired by the way kids play, we paired toys that usually don’t go together and created over 50 social videos!
The results:
- Over 8 million views to date
- Double the amount of YouTube subscriptions in 3 months than in the previous eight years
Now that’s Awwwesome.
Agency: The&Partnership
Client: The Wall Street Journal
Production Company: The Spring
Production Partner: Traction
Director: Eric De Fino
In the future, will creativity be replaced by machines?
To promote the Wall Street Journal’s Future Of Everything Festival, where leaders of industry talk about the future of their business, we brought a very special painter to Hudson Yards.
Our AI programmed PainterBot lovingly named V4N-606H delicately painted the portraits of some of the festival’s highest profile speakers.
Agency: The&Partnership
Client: The Wall Street Journal
The Wall Street Journal provides immense insight to those looking to push their industries forward. However, it’s difficult to earn the attention of the most ambitious, hard-working, business leaders.
The Ambitious Hours campaign spoke to the early risers and late nighters, to those who’s business day extends far beyond the normal nine-to-five.
The campaign ran in early and late hours media across the nation’s major business cities.
On-site unique visitors increased by 21% during the campaign period. Furthermore, we helped to add over 6,000 new subscribers, helping the Journal meet subscription growth targets.
Agency: BBDO Atlanta
Client: Sanderson Farms
Production Company: BBDO Atlanta
Director: Jim Issa
We all could use a little more etiquette in our lives.
In this series of social videos, Dale and Bob educate us on chicken-related etiquette (yes, that’s a thing), on topics like who gets to eat the last wing and the age-old question; ranch vs. blue cheese.
Welcome to Flare Studio, your chance to make great content for the biggest brands.
Agency: The&Partnership
Client: J.P. Morgan
Production Company: The Spring
Director: Eric De Fino
Two episodes of a web series on the ever-changing face of financial advice, hosted by Sterling Shea of Barron’s.
Guests included Dr. David Kelly, Ric Edelman, Lori Van Dusen, Joe Duran, and Valerie Newell.
The results:
- 19 million impressions
- Average viewing time of 10+ minutes
- 2X the shares, likes, and comments
Agency: The&Partnership
Client: The Wall Street Journal
In 2018, The Wall Street Journal launched the inaugural Future of Everything Festival in New York – a three-day exploration of what the future holds across topics such as AI, Work, Equality and Food. To help drive ticket sales and buzz for the festival in a city that has seen it all, The Journal needed something special.
So, we created the Future of Everything Future Farm, both a billboard and a fully working, hydroponic freight farm – giving New Yorkers a taste of the future of farming. It was the first time a freight farm has ever been in Manhattan, it was strategically placed in bustling Soho, ensuring it was seen by the creative, fashion, and tech enthused employees of businesses in the area.
Future Farm generated significant buzz for the festival, there were thousands of daily engagements (with people passing by and seeking out the farm) and dozens of private tours. Most importantly, the festival sold out.
Agency: BBDO Atlanta
Client: Toys “R” Us
Production Company: BBDO Atlanta
Director: Jim Issa
TVC, trailer, and social video for the Toys “R” Us Great Big Book of Awesome holiday catalog, featuring the year’s most sought after toy deals.
Agency: BBDO Atlanta
Client: Sanderson Farms
Let’s face it. Chicken can be a little boring.
We thought we’d put a new spin on chicken and create a new way to share recipes.
The Results:
- Over 2 million impressions in 4 days
- Outperformed YouTube benchmarks by 67%
- Over 33,000 clicks to recipes
Agency: BBDO Atlanta
Client: Novant Health
Production Company: BBDO Atlanta
Director: Eric De Fino
Series of social videos for Novant Health orthopedics.
Agency: The&Partnership
Client: Carlsberg
Photographer: Eric De Fino
Photographs for Carlsberg social media posts.
Agency: The&Partnership
Client: Kronenbourg
Photographer: Eric De Fino
Photographs for Kronenbourg social media posts.
Agency: The&Partnership
Client: Rockefeller 1271
Photographer: Eric De Fino
We redesigned and shot photographs when Rockefeller 1271 was launching their new website.
Agency: The&Partnership
Client: Captain D’s
Production Company: The Spring
Director: Eric De Fino
Series of web videos where Jason, Head Chef of Captain D's, shares all his secrets! (Not really)
Client: ACVB
Production Company: Green Media
Director: Eric De Fino
This faux movie trailer is a tease for an upcoming web series commissioned by the Atlanta Convention and Visitors Bureau (ACVB).
It was designed to promote the city of Atlanta as the ideal destination for conventions, meetings, and events.
Four episodes and an epilogue chronicle two 'Secret Agents' and their mission to scope out Atlanta.
Intrigue, danger, and romance ensue.
Client: Coca-Cola
Production Company: Green Media
Director: Eric De Fino
Part of a series of lifestyle social videos promoting Sprite.
Director: Jennifer Tzar
What do velvet paintings, Pez dispensers, and piñatas have in common?
I’m not sure either, but they're all in this music video for The Black Keys.