Agency: The&Partnership
Client: Lexus
Director: Henry-Alex Rubin
Rather than tell people that Lexus was a visionary and exciting company, we decided to show them by using Lexus engineers to create a hoverboard.
With very little media money we worked with influencers in relevant online communities to make sure that the content would reach a global audience.
The results:
- $64m worth of coverage
- 40,000 social media posts on launch day alone.
More importantly Lexus achieved record car sales and global affinity measures increased dramatically.
